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In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework. 

During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more:

• The 7 principles of StoryBrand
• The picture of success and failure
• Be the guide, not the hero in your story
• Cialdini’s six Principles of Persuasion 
• Self-care and balance: optimize your hours outside of your business

LinkedIn Evan Knox::https://www.linkedin.com/in/evan-knox/

Website Caffeine Marketing:https://caffeine.marketing/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl