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b'"If you\'re not offering personalized experience on your website, you might as well stop.", that\'s often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools?\\nIn this episode,\\xa0Elias has a chat with Cody Shankman the CMO of NowVertical that\\xa0empowers bold decision-making by advancing your automation journey.\\n\\n\\xa0\\n\\nTopics we discuss:\\nWhy segmentation and personalization are important\\nExamples of best practices\\nWhere to start as a marketer\\nTips on which data to use\\nLinkedIn Cody: https://www.linkedin.com/in/codyshankman/\\xa0\\nWebsite NowVertical: https://www.nowvertical.com/\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl'