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b"** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nMost marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast.\\nIn this episode, Elias has a chat with Mike Durfee, the CEO of Referral Wave, a company that help marketers to successfully develop a referral program.\\nTopics we discuss:\\nHow to set up a referral program\\nThe 3 pillars of a successful referral process: priming, timing and reminding\\nMisconceptions about referrals\\nIntegration into your martech stack\\nChad refers to the e-book, containing the framework. That can be downloaded here.\\nLinkedIn Chad Durfee: https://www.linkedin.com/in/referralconsultinginc/\\xa0\\nWebsite Referral Wave: https://referralwave.com/\\xa0\\n\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl"