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** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nMost marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast.\nIn this episode, Elias has a chat with Mike Durfee, the CEO of Referral Wave, a company that help marketers to successfully develop a referral program.\nTopics we discuss:\nHow to set up a referral program\nThe 3 pillars of a successful referral process: priming, timing and reminding\nMisconceptions about referrals\nIntegration into your martech stack\nChad refers to the e-book, containing the framework. That can be downloaded here.\nLinkedIn Chad Durfee: https://www.linkedin.com/in/referralconsultinginc/\xa0\nWebsite Referral Wave: https://referralwave.com/\xa0\n\xa0\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl