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b'** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nSEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they?\\nIn this episode,\\xa0Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth.\\nTopics we discuss:\\nHow technical is SEO?\\nHow much time does SEO take for a typical B2B brand?\\nDo you need to outsource SEO?\\nSEO trends for 2023\\nDifferences in SEO for B2B and B2C brands\\nLinkedIn Ken: https://www.linkedin.com/in/kennethdwmarshall/\\xa0\\nWebsite RevenueZen: https://revenuezen.com/\\xa0\\n\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl'