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b'Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow?\\xa0\\nIn this episode,\\xa0Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in\\xa0 making smarter decisions with incremental measurement\\nTopics we cover:\\nExamples of successful use of seasonality marketing\\xa0\\nSeasonality trends in marketing\\nHow to start taking seasonality effects into your marketing approach\\nHow to measure the success of season-focused marketing campaigns\\nLinkedIn Maor: https://www.linkedin.com/in/maorsadra/\\xa0\\nWebsite Incrmntal: https://www.incrmntal.com/\\xa0\\n\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl'