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b"** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nDid you know that personalized websites, and especially shops, see an increase of 30-40% in conversions?\\nIn this episode,\\xa0Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast.\\nTopics we discuss:\\nHow to personalize a website and experience\\nPersonalization misconceptions\\xa0\\nExamples of how to, and how NOT to personalize\\nResults of personalized websites\\nLinkedIn Eric: https://www.linkedin.com/in/ericmelchor/\\xa0\\nWebsite Optimonk: https://www.optimonk.com/\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl"