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** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nDid you know that personalized websites, and especially shops, see an increase of 30-40% in conversions?\nIn this episode,\xa0Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast.\nTopics we discuss:\nHow to personalize a website and experience\nPersonalization misconceptions\xa0\nExamples of how to, and how NOT to personalize\nResults of personalized websites\nLinkedIn Eric: https://www.linkedin.com/in/ericmelchor/\xa0\nWebsite Optimonk: https://www.optimonk.com/\xa0\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl