Podcasts Other Marketing Technology Podcast by Marketing Guys E23: Beyond Email Marketing - Interview Peter Bell - VP EMEA Marketing at Marketo

E23: Beyond Email Marketing - Interview Peter Bell - VP EMEA Marketing at Marketo

Published: Nov. 13, 2018, 10:05 p.m.

Interview with Peter Bell, VP EMEA Marketing at Marketo. Elias Crum (Founder Marketing Guys) and Mark van Horik (Martech Specialist @ Marketing Guys) have a chat with Peter following Marketing Technology Day 2018. 

During the interview (Beyond Email Marketing) several topics are covered. Following items are discussed:

  • How to get to Marketing Utopia using the Marketing Automation Maturity Model

     

  • Differences between marketing automation platforms and email marketing tools.

     

  • New developments in marketing automation: artificial intelligence

     

  • Marketing automation throughout the customer journey

     

  • Communicate relevant messages using marketing automation