In this episode, Olaf Kowalik -director of product management at Act-On Software) shares his vision on the future of marketing automation. Being one of the leaders in the Gartner Quadrant, Forrester Wave and G2Crowd, Act-On has a strong vision on the developments in this field. Act-On Software is one of the Gold Sponsors at marketing Technology Day (www.marketingtechnologyday.com). As a podcast listener, you can visit this event in The Netherlands on October 11th 2018 with a 40% discount, using the voucher code mentioned in the podcast.