Podcasts Other Marketing Technology Podcast by Marketing Guys Dont spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital

Dont spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital

Published: March 8, 2022, 5:52 p.m.

b"In this episode,\\xa0Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia.\\nMany B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies.\\xa0\\nTopics we discuss:\\nWhat is the definition of CLV?\\nHow to focus on the right customers\\nReward existing customers\\nWhy you should not spend a single dollar on marketing before knowing the CLV\\nLinkedIn Rahul Chauhan:\\xa0 https://www.linkedin.com/in/rahulchauhan1/\\xa0\\nWebsite Foresight Digital: https://foresightdigital.com.au/\\xa0\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl"