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b"** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nSaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value.\\nIn this episode,\\xa0Elias has a chat with Paris Childress, the CEO, and founder of Hop Online and podcast host of the 'Paris Talks Marketing Podcast.\\nTopics we discuss:\\nWhat makes SaaS marketing different\\nHow to get insights into CAC and CLV\\nThe big advantages of Google\\xa0 Ads Value Based Bidding for SaaS\\nWhy form should be ditched on SaaS websites\\nAlternatives to the 'Demo' CTA\\nLinkedIn Paris Childress: https://www.linkedin.com/in/parischildress/\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl"