Podcasts Other Marketing Technology Podcast by Marketing Guys Being a B2B marketing technology manager - Hanna Siljemark, Martech Manager @BIMobject

Being a B2B marketing technology manager - Hanna Siljemark, Martech Manager @BIMobject

Published: Dec. 7, 2021, 6 p.m.

b'What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an interview with Hanna Siljemark, who is the marketing technology manager at SaaS company BIMobject in Sweden.\\nTopics we discuss:\\nHow to measure for martech success\\nA martech stack: Salesforce, Act-On marketing automation, Zoom, SEMrush, Analytics, Tag Manager, and more\\nHow to integrate marketing technology tools\\nThe biggest learnings this year in martech\\nLinkedIn Hanna Siljemark: https://www.linkedin.com/in/hanna-siljemark/\\xa0\\nWebsite BIMobject: https://www.bimobject.com/\\xa0\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl'