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b"Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we're changing that; you'll get practical tips on how to build your attribution model as a B2B marketer.\\nIn this episode,\\xa0Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketers insights into attribution and funnel metrics. Natively integrated into SalesForce.\\nTopics we discuss:\\nTips on how to build your reliable attribution model\\nMetrics that matter for attribution\\nHow to use an attribution model in practice\\nLinkedIn Bonnie Crater: https://www.linkedin.com/in/bonniecrater/\\xa0\\nWebsite Full Circle Insights: https://fullcircleinsights.com/\\xa0\\n\\xa0\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl"