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b'What are the most important metrics to measure for e-commerce brands?\\nIn this episode,\\xa0Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies.\\xa0\\nTopics we discuss:\\nMost important metrics to measure\\nWhy CLV matters\\nDifferences between industries and how this impacts analytics\\nAttribution for e-commerce and how to measure this (both on- and offline)\\nLinkedIn Brian: https://www.linkedin.com/in/brianeberman/\\xa0\\nWebsite Zeenk: https://zeenk.com/\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl'