5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys

Published: Dec. 28, 2021, 10:44 a.m.

b'Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.\\nThe 5 trends we discuss:\\nRecruitment marketing get a more prominent role\\nData-driven marketing and why it still did not get the attention it should have\\nIntegration of marketing technology\\nFocus on data integrity\\nRevenue marketing becomes the standard\\nLinkedIn Elias: https://www.linkedin.com/in/eliascrum\\xa0\\nLinkedIn Mark:\\xa0https://www.linkedin.com/in/markvanhorik/\\nWebsite Marketing Guys:\\xa0https://marketingguys.com/services/marketing-automation/\\xa0\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at\\xa0e.crum@marketingguys.nl'