The Reality of the Yoga Industry with Alexandria Crow

Published: Feb. 14, 2022, 1 p.m.

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After the tragic events of 2020, many "big", "visible" yoga platforms - online demand platforms, digital & print media & apparel brands made big promises to do more, to be better & to initiate change by being more diverse & inclusive.

At the start of 2022, I took stock of how much the yoga world has really "moved" in this direction. There has been some change. A little. But not really where it matters. At least to me.

I invited long-time yoga teacher, thought leader &\\xa0 friend Alexandria Crow back on the podcast to chat about the reality of the yoga industry in 2022. Having been a 'sought after' yoga teacher for decades, working with the biggest of labels in the industry. Alex walked away from it all.

You'll hear us chat about...

  • Who is really the yoga industry?
  • Reasons that pushed Alex to leave & work for herself\\xa0
  • Causes for extreme commoditization of yoga\\xa0
  • What characteristics are sought after in the industry while hiring teachers\\xa0
  • Will or have yoga platforms done better since the promises of 2020\\xa0
  • Tokenism displayed on social media\\xa0
  • Do these big opportunities actually pay? The truth behind it\\xa0
  • Do popular yoga teachers representing these brands have a responsibility to initiate change?
  • How do we not create a demand for platforms that don't live up to promises and just depend on the audience forgetting?\\xa0
  • Advice for teachers - about gaining clarity.\\xa0


You'll also hear us talk about contracts, NDAs, being on a magazine cover and more...

You wouldn't want to miss this one!\\xa0

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