Podcasts Other Inspired Marketing Inspired Marketing: Keysight’s Marie Hattar on Rapid Marketing Transformation

Inspired Marketing: Keysight’s Marie Hattar on Rapid Marketing Transformation

Published: Feb. 4, 2019, 11 a.m.

With a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her passion and ideas for a complete overhaul come from a well-seasoned past. You won't believe what her team achieved!