Inspired Marketing: Fluke's Mandy Allen on Measuring Marketing Impact

Published: Dec. 12, 2016, 4:19 p.m.

Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.