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b'If you have a bad online reputation or it\\u2019s lacking, you\\u2019re losing money.

I will share just how important your online reputation is and how a good one can be the difference between a hugely successful property and one that is struggling.

Online Reputation Management (ORM) is as simple as it sounds for your hotel, resort, inn or bed and breakfast etc.

It is a method by which hospitality properties can oversee, influence and improve the feedback that guests leave about them online.

The World Wide Web has changed the way commerce works in an untold number of ways, but most importantly, it has changed the dynamic of information between a guest and a hotel, resort, inn or bed and breakfast.

Previously, the flow of information was one way; the hospitality property would advertise and provide information about their property, but the customer had no consistent way of providing feedback. There was the old saying about a dissatisfied guest telling up to eleven people, but that was about as large scale as the feedback could get.

The internet altered that.

eBay was the first company that made leaving feedback for seller\\u2019s normal, but now it has grown to cover almost everything that can be purchased online.

Consumer services have grown to become an industry on its own for such things as financial services, home improvement providers or car sales. It has become an integral part of those businesses but, nowhere has an online reputation become more important than with the hospitality and travel industry.

It has become very common for people to leave feedback and crucial for hospitality properties to manage it.

Continue reading watching listening and I will share the impact an online reputation has on the core metric of the hospitality property industry and revenue, plus give you 9 proven ways to improve your online visibility\\u2026


\\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://keystonehpd.com/online-reputation-management-proven-techniques-236

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