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b'By ignoring new technologies, hotels, resorts, inns, bed and breakfasts etc. risk being left behind at a time when standards are increasing dramatically.

A major example of technology becoming standardized in hospitality properties is free Wi-Fi. Just a few years ago, Wi-Fi at properties was considered a unique selling point, but today it\\u2019s considered a basic requirement for guests. Booking rooms online, once an innovation, is now normal, and being impressed by large TVs and pay-per-view films are long over with the introduction of Netflix and other multimedia platforms.

Nonetheless, digitalization doesn\\u2019t only compel hospitality properties to keep up, it also offers the opportunity for properties to exceed guests\\u2019 expectations.

Hoteliers and innkeepers can impress their guests with a whole new era of modernism instead of offering the basic bed in a room.

Today, travellers expect state-of-the-art technology at hospitality properties that is as good as or better than they are used to at home.

What guests experience at home includes much more than just Wi-Fi.
They are used to seamlessly switching between tablets, laptops, and smartphones, listening to music on internet-based platforms or streaming movies or their favourite show on their Ultra HD Smart TV. And as far as communication goes, today, we communicate via Facetime, Skype, Facebook Messenger, or WhatsApp.

Continue reading or listening and I\\u2019ll talk about how to use digital technology\\u2026

\\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

https://keystonehpd.com/how-to-use-digital-technology-and-stand-out-286

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