BROADCASTS.com

b'When things start returning to normal, do you want customers knocking down your door to book? I\\u2019m going to share a proven method to improve your chances.

As a hospitality property owner or manager, you have to keep coming come up with imaginative ways to entice new guests, but as you know, this type of marketing can be expensive.

It is less expensive to market to your existing guests than to find new ones.

Getting a new customer is six to seven times more expensive than maintaining a current guest, but this business model isn\\u2019t sustainable forever.

Your business can\\u2019t grow if you don\\u2019t expand your customer base. At some point, you\\u2019ll need to run marketing campaigns to attract new customers.

This is why you need a customer acquisition strategy that won\\u2019t deplete your marketing budget.
A customer referral program can do this. You leverage your existing guests to bring in new business.

What are the most significant factors of hospitality property revenue?

According to studies, retention and acquisition are first and second on the list.

By merging both of these factors into one marketing campaign can be very beneficial for your property.

If you can properly employ a customer referral program into your marketing strategy, you\\u2019ll get new customers without a lot of extra work. You set up the program and the rest will take care of itself.

Don\\u2019t get me wrong, it will take some thought.

The secret here is coming up with the right referral program that gets your current guests excited enough to participate.


Whether you\\u2019re creating your first guest referral program or trying to improve the one you currently have in place, continue reading watching listening and I will share ideas in this episode that will help you create a referral program that drives bookings\\u2026


\\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://keystonehpd.com/ how-to-use-customer-referral-programs-boost-bookings-ep-235


Get Your INNsider Tips
http://keystonehospitalitydevelopment.com/Sign-up-for-INNsider-Tips


Join one of your private groups
https://keystonehospitalitydevelopment.com/private-groups


Say hi on social
Facebook: https://www.facebook.com/KeystoneHDC

Twitter: https://twitter.com/KeystoneHDC

LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


Listen to The Hospitality Property School PODCAST here
https://keystonehospitalitydevelopment.com/itunes-podcast

https://www.spreaker.com/keystonehdc


YouTube
https://youtu.be/-yAnb8OKbdU


A Division of Keystone Hospitality Property Development'