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b'With the world slowly starting to open up, it is one thing to be ready, but how are customers going to find you?

Today\\u2019s episode is about your hospitality property\\u2019s visibility.

People have been thinking of travel since the start of COVID-19 and in the not too distant future, this is going to become a reality. Hospitality properties are eager to open their doors to the world, so how are you going to stand apart from your competitors?

Your hospitality property\\u2019s visibility ranking higher on Google
How can you do this?

You need to have your website search engine optimized but many owners and managers are not sure or are nervous about SEO, plus, it rarely offers any quick wins or instant gratification. This is a long-term endeavour.

For this, to work you need to have your house in order before you\\u2019ll see any real results from your search optimization efforts.

It is not a one-and-done task to be crossed off your marketing to-do list.

Just to be clear, you don\\u2019t need to be all that tech-savvy to understand SEO. Any time you create content for a new promotion or try to capture traffic with a blog post, optimizing for search engines should be baked right in, from initial thought to publication.

Here are some ways you can set yourself up for success
Make your website easy to use
One of the best things you can do for your property\\u2019s website is to improve the user experience.

Search engines consider a lot of different ranking factors when deciding which pages get top placement on the results pages.

\\u2022 Does your website load quickly?

\\u2022 Does it function well on a mobile device?

\\u2022 Is it easy to navigate around - find the right info - book a room?

Even with limited experience, there are things you can do to make it easier for potential direct booking guests to find and use your website.

Continue listening or reading and I\\u2019ll share 8 ways to make it easier for your potential guests to find you\\u2026

\\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

https://keystonehpd.com/how-to-magnify-your-hospitality-propertys-visibility-259


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A Division of Keystone Hospitality Property Development'