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b'Is it worth including a LinkedIn company page in your property marketing strategy?

I will share benefits and tips to help you decide.


LinkedIn Company Page Introduction

Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they don\\u2019t need to be on due to the fact that LinkedIn is an online social network for business professionals and this may be the case for some properties.

It\'s different than other social networking sites because it\'s designed specifically for professional networking.

For example, finding a job, discovering sales leads, and connecting with potential business partners.


So, why should you as a hospitality property owner/manager consider using LinkedIn as a social media platform?

How about if you want to attract other businesses.

For example

Business travellers
Meeting room rentals
Company parties
Suppliers
Looking for quality employees

Just to name a few


Check out these stats\\u2026

Total number of LinkedIn users: 766 million

Total number of monthly active LinkedIn users: 310 million

Percentage of LinkedIn Monthly Active Users: 46.97%

There are 346 million male users and 360 million female users on LinkedIn.

90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions.

For a hospitality property wanting to grow through networking, referrals, and mentorship, it\\u2019s easy to see why LinkedIn is the place to be. Like other forms of Internet marketing, marketing your hospitality property on LinkedIn is inexpensive.


How to Get Started

Visit the episode post at KeystoneHPD.com/LinkedInforBusiness-246 to find links to the following.

Learn how LinkedIn works.

Create a LinkedIn login, if you\'re not already a member.

Create a great LinkedIn profile that focuses on your property and how it can help other members of LinkedIn.

Create a company page for your property.

You\'ll have the opportunity to do set up a business page as you complete the resume section of your LinkedIn profile. Your company page will be automatically linked to the resume in your profile.


With these LinkedIn basics in place, you can get started on marketing yourself and your business to LinkedIn members.


Continue watching or reading and I\\u2019ll explain the benefits of a LinkedIn company page...


\\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

https://keystonehpd.com/2-checklists-for-creating-the-ultimate-linkedin-company-page-ep-246


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A Division of Keystone Hospitality Property Development'