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b'I have spent the last number of episodes talking about creating the perfect BnB, but how do you get guests to your bed and breakfast?

I\\u2019m going to share 12 tactics to help you succeed.

Attracting guests to book your bed and breakfast might be a bit of a challenge post-COVID-19 and encouraging them to re-book might even be more demanding.

To get guests to your bed and breakfast and later re-book will be made much easier by following the 12 tactics listed in this episode.

1. Know the type of guests you want to attract

Determine your ideal guest. If you create a bed and breakfast that meets the wants and needs of your target audience, you\\u2019re well on the way to getting them to return for more visits.

Knowing your customer\'s demographics and psychographics is very important to your property, your branding, and your bookings.

Whereas demographics is all about your customer\'s buyer personas, psychographics is another component that helps you understand your guests. Here you want to find out what type of values and opinions they have, their habits and hobbies and what is their lifestyle like.

With information like this, you can truly understand why your ideal guest is choosing your property.

2. It\\u2019s OK to have more than one idea for guests

You may have groups of ideal guests who come for different reasons and this is OK. Keep in mind though, that each group has different needs. Try not to appeal to everyone, but appeal deeply to your ideal guest.

This doesn\\u2019t mean you have to turn people away, but don\\u2019t lose track of focusing on your ideal guests.

Continue reading, watching, listening and I will share 10 more tactics to help you get guests to your bed and breakfast...

\\u21d2 TO WATCH, READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://keystonehpd.com/12-steps-to-get-guests-to-your-bed-and-breakfast-307

\\u201cThe Guide to Owning & Operating a Hospitality Property \\u2013 Successfully\\u201d course.
https://KeystoneHPD.com/Course

Get your copy of the \\u201cHow to Improve Your Hospitality Properties Success\\u201d ebook?
https://keystonehpd.com/how-to-improve-your-hospitality-propertys-success

Get Your INNsider Tips
https://KeystoneHPD.com/INNsider-Tips

Join one of your private groups
https://keystonehpd.com/private-groups

Say hi on social
Facebook: https://www.facebook.com/KeystoneHPD

Twitter: https://twitter.com/KeystoneHPD

LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development

Listen to The Hospitality Property School PODCAST here
https://www.keystonehpd.com/hospitality-property-school-podcasts


YouTube
https://youtu.be/gGsFmnbdTCg


A Division of Keystone Hospitality Property Development'