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b'If you work in the Government acquisition world, this podcast is for you. \\nWhy is targeting so important? How does it benefit both Government and Industry? In this \\u201cFollow-on\\u201d episode Kevin and Paul dig deeper into the concepts introduced in Episode 016, The Importance of Targeting\\u201d. \\nLearn \\u201cHow to Be the Prize\\u201d the Government is looking for by understanding your Target Market and Reachable Market. For the Government folks, you\\u2019ll gain insight into why it is important to help Industry better target opportunities to save time and money for both sides. \\nIf you need help with the Government market, join the Skyway Connection Community and get access to one-on-one insights, time-saving tools, and contract-centric training resources that will make sure you\\u2019re ready to take advantage of opportunities each time they knock.\\nThe Skyway Connection\\xa9 Community was created specifically to help small companies expand their knowledge and capabilities, and to increase their competitive position in federal government acquisitions. - Learn more at: https://skywayacquisition.com/connect\\n\\nMembership benefits include: \\nAccess to Skyway Insight\\xa9 Webinars \\nUnlimited access to The RFP Score\\u2122 \\nAccess to Ask a Contracting Officer Forum\\u2122 \\nPriority Access to Skyway Team for Skyway Insight, capture, proposal support'