Flat World Strategies: Where's Your Office in a Flat World? - The Webware Wars

Published: Dec. 17, 2006, 9:16 p.m.

b'Intro
\\n\\nIn our previous discussion regarding gaming we learned about Massively Multiplayer Online Role Playing Games or MMORPGs. Among the most popular was World of Warcraft. This week we consider The Webware Wars.\\nAmong the factors that have led to the proliferation of webware are:\\nincreased adoption of high-speed internet, greater bandwidth, cheap\\nstorage and a new dynamic and interactive web architecture enable by a\\ncollection of technologies referred to as Web 2.0 and AJAX. Everybody\'s\\ngetting into the act, including big players like Microsoft and Google,\\nand little fish like Zoho and Thinkfree.
\\n
Mike,\\nlet\'s start out with what we have been using the longest - What are\\nsome of the New Features in Google Docs and Spreadsheets?

\\nAs with any Google product, new features are quietly added with little\\nnotice or fanfare. Since we last talked about Google docs and\\nSpreadsheets (GDS), there have been a number of additions and\\nimprovements - mostly on the spreadsheets side of the house. The first\\naddition is actually within Gmail - Google\'s popular web-based email.\\nIn the past, when a Gmail user received an email attachment (either\\nword or excel) the only option was to open the attachment as an an html\\ndocument-viewing only, or download and open the attachment. Now when a\\nusers receives an excel document, the have the option of opening that\\nspreadsheet directly in GDS - presumably, a similar functionality will\\neventually be available for word documents.
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Can you describe GoogleLookup?

\\nThis a new feature in the spreadsheets portion of the GDS that takes\\nadvantage of the online nature of GDS. In fact, it\'s a formula in the\\nspreadsheet that attempts to answer a question by using information\\nfrom the web. The syntax is fairly straightforward:
\\n=GoogleLookup("entity", "attribute") [the double quotes are required!]
\\n\\nSome examples include:
\\n
\\n\\n\\n\\n
\\n

  • \\n looking up the population of New York City [=GoogleLookup("New York City", "population")] or
    \\n
    \\n
  • \\n when Google was founded [=googlelookup("google", "founded")]\\n
  • \\n =GoogleLookup("Springfield, MA", "population") gives us 152,082\\xa0\\n
  • \\n =GoogleLookup("NJ", "population") gives us 8,414,350
    \\n
    \\n
\\n\\nIf you mouse over\\nthe cell, you\'ll see links to the source pages. Don\'t expect to change\\nthe world with this function, but have fun with it.
\\n
\\n

\\n What are some of the entity types you can look up?

\\n

Here\\nare some of the types of entities you can access using GoogleLookup,\\nand a few popular attribute names (some entities won\'t have all these\\nattributes, and some will have more, so experiment):\\n

\\n\\n
  • \\n Countries and Territories (like "Burkina Faso"): population, capital, largest city, gdp\\n
  • \\n U.S. States (like "Tennessee"): area, governor, nickname, flower\\n
  • \\n Rivers (like "Amazon River"): origin, length\\n
  • \\n Cities and Towns (like "Chicago"): state, mayor, elevation\\n
  • \\n Musicians (like "John Lennon"): date of birth, place of birth, nationality\\n
  • \\n Actors (like "Audrey Hepburn"): date of birth, place of birth, nationality\\n
  • \\n Politicians (like "Anwar Al-Sadat"): date of birth, place of birth, nationality\\n
  • \\n U.S. Presidents (like "Zachary Taylor"): date of birth, place of birth, political party\\n
  • \\n Baseball Players (like "Wade Boggs"): games, at bats, earned run average, position\\n
  • \\n Chemical Elements (like "Helium"): atomic number, discovered by, atomic weight\\n
  • \\n Chemical Compounds (like "Isopropyl Alcohol"): chemical formula, melting point, boiling point, density\\n
  • \\n Stars (like "Betelgeuse"): constellation, distance, mass, temperature\\n
  • \\n Planets (like "Saturn"): number of moons, length of day, distance from sun, atmosphere\\n
  • \\n Dinosaurs (like "Velociraptor"): height, weight, when it lived\\n
  • \\n Ships (like "USS Chesapeake"): length, displacement, complement, commissioned\\n
  • \\n Companies (like "Hewlett-Packard"): employees, ceo, ticker
\\n\\nWhat about GoogleFinance?
\\nWhile GoogleLookup provides access to a wide variety of data, another\\nnew feature, GoogleFinance provides just financial data pulled from\\nGoogle Finance. Using a similar syntax, you can look up the price of\\nGoogle stock [=GoogleFinance("GOOG")] or the 52-week high of Apple\\n[=GoogleFinance("AAPL", "HIGH52")]. And since this type of data changes\\nfairly frequently, they are updated in your spreadsheet automatically.
\\n
\\nHow has Publishing Improved?
\\nGoogle has also improved web-based publishing of spreadsheets. You can\\npublish your entire spreadsheet (or just one sheet of it) so that other\\npeople can view it as HTML, or PDF - without having to sign in to a\\nGoogle Account. The HTML even updates is the original spreadsheet\\nchanges.
\\n
Last week in Houston you demo\'ed something called Thinkfree - can you tell us about that?
Thinkfree
http://www.thinkfree.com/common/main.tfo

\\nA new addition to the webware wars is Thinkfree and their online office\\nsuite. Like GDS, Thinkfree provides online access to Word and Excel\\ndocuments - what differentiates it is the addition of powerpoint and\\nthe ability to create charts in calc - their version of Excel.\\nThinkfree provides 1 Gig of space for their Thinkfree Write, Calc and\\nShow suite. The collaboration and revisioning features are very similar\\nto GDS. I would rate the interface a little cleaner and more\\nuser-friendly - Thinkfree refers to your online documents as your\\nwebtop, as opposed to your desktop. Like GDS, the architecture is\\nAJAX-based, but Thinkfree uses JAVA as well. Another interesting\\nfeature that the Thinkfree suite provides is a doc exchange - an online\\nrepository that users can publish their documents to and share with one\\nanother - in fact this feature allows for a variety of creative commons\\nlicensing options. Another neat option is the Bulletin Board - sort of\\na guest book, where you can view all of your published and blogged\\nfiles, collaborate with other Thinkfree users and get feedback from\\npeople all over the world.
\\n
\\nAnother unique thing about Thinkfree\'s Online office suite is that it\'s\\njust one of a number of products that they have launched. In addition\\nto the free online version, there are commercial versions available\\nincluding a server version, a desktop version and a portable version.\\nThe desktop and server versions are cross-platform, running on Windows,\\nMAC and Linux and are reasonably priced ($50 desktop, server pricing\\nstarts at $30 per user per year). The portable addition runs on a U3\\ndrive - similar to a USB drive, but with the ability to run\\napplications - see http://www.u3.com/default.aspx for more info on U3 technology. Finally, there\'s a version of portable show (powerpoint) for the iPod.
\\n
\\nAre there any other applications we should take a look at?
Solodox
http://www.solodox.com
\\n
Not nearly\\nas far along in development as either GDS or Thinkfree is Solodox. In\\nfact, on their website, the product is listed as an alpha - in the\\nnomenclature of software development and testing, alpha-testing is internal testing that occurs before the software is made available to the public for beta-testing.\\nSo why bother discussing a product that\'s not ready for prime time?\\nWell what\'s unique about Solodox is that in addition to providing a\\nweb-based word processor with features similar to other such products\\n(creating, editing and sharing documents) Solodox And Solodox supports English, Japanese and Chinese.

Where is Microsoft going with this webware technology?
\\n\\n\\nIn the December 4 issue of Business Week Seattle Bureau\\nChief Jay Greene interviewed Kevin Johnson, co-president of Microsoft\'s\\nplatform and services division, which makes Windows, and Jeff Raikes,\\npresident of Microsoft\'s business division, which is responsible for\\nOffice. Here\'s a couple of quotes from this interview:

\\n \\n \\n \\n In\\nthe Web 2.0 world where everything seems to be moving online, it almost\\nseems anachronistic to be talking about packaged software.
\\n RAIKES:
\\nThe new world of computing is the combination of software and services,\\nand Microsoft is very, very focused on that services opportunity. I\\nthink the point that some of the competition misses is they think of it\\nas an either/or situation when in reality it\'s an "and" situation--it\'s\\nsoftware and services, and you use the combination to do the best job\\nfor the customer.
\\n
\\n But doesn\'t the growing importance of the Web and all sorts of devices require Microsoft to take a different approach?
\\n RAIKES:
\\nYou might think the core of our business is the PC. That\'s the\\nmisconception. The core of our business is software. And the software\\ncan be applied to the PC, the software can be applied to the server.\\nWhen K.J. [Johnson] was joining the company [14 years ago], servers\\nwere kind of just getting started for us. Now we\'re big in game\\nconsoles. Did we want to get into Xbox because we wanted to be a\\nhardware company? No, Xbox is a vehicle that allows us to deliver\\nsoftware. Zune is about software. So we are about software, and if you\\nstick to that understanding of our company, then it\'s a lot easier to\\nsee how we transform.

You can find the entire interview at: http://www.businessweek.com/magazine/content/06_49/b4012009.htm\\n
\\n
\\nThe pricing has me a bit concerned: http://office.microsoft.com/en-us/products/FX101754511033.aspx
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