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b"There's a disruptive new technology on the horizon, and it's called micro-commerce. Microcommerce allows vendors to sell low-ticket items at a profit, changing the way e-business is conducted, allowing for value-added content and providing new business models for online sellers. As we will discuss in this podcast, our second in a 10-part series detailing technologies to watch for 2006, one need only look to Apple\\u2019s iTunes as evidence that microcommerce has already become big business. By offering products, information, or services for a small subscription or a one-time fee, many businesses see great potential for phenomenal growth. Online retailers aren\\u2019t abandoning the cash cow that e-commerce has become, but they\\u2019re paying a lot more attention to micro-commerce\\u2019s potential to become cash mice."