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63 Il mercato dell'olio: il consumatore, questo sconosciuto
b'Il consumatore \\xe8 individualista, populista, incoerente, emotivo e basa le sue scelte sull\\u2019esperienza personale e sulle sue convinzioni: \\xe8 davvero cosi? Dato che tutti noi siamo consumatori\\u2026 ci riconosciamo in questo profilo?'