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63 Il mercato dell'olio: il consumatore, questo sconosciuto
Il consumatore \xe8 individualista, populista, incoerente, emotivo e basa le sue scelte sull\u2019esperienza personale e sulle sue convinzioni: \xe8 davvero cosi? Dato che tutti noi siamo consumatori\u2026 ci riconosciamo in questo profilo?