Shopper Discovery and the Convergence of the Meta & the Physical

Published: March 12, 2021, 2:22 p.m.

Every single day, somewhere on Twitter, someone creates a thread about the Costco hot dog story, and Brian reads them all. This week, Phillip & Brian chat the Costco glow and the magic that is in-store discovery and how other online big box retailers haven't quite been able to capture brand discovery as easily as in-store. In other news, the guys chat chicken stuffed animals, the Saks Fifth eCommerce Divorce and the merging of the meta and the physical.