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“Adorkable” Brands, Blands, and CARLY (feat. Ben Schott, Bloomberg)
Bloomberg’s Ben Schott wrote the story that shook the millennial-pink branding world. His article on “modern blands” opened the eyes of many who felt tired by the well-trodden aesthetic of modern millennial brands. His most recent piece, “Generation Z, You’re Adorkable”, focuses its lens on Gen Z-focused brands and how their countercultural tactics might be nothing more than big-corp brutalism. Listen now!