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119: Win Clients By Educating Them | Andy Crestodina
Andy Crestodina is the co-founder of Orbit Media Studios, a Chicago website development agency that gets tonnes of local leads and excels at standing out to clients. How? He implemented a content marketing strategy from the very start, and one that didn’t rely on having a massive audience or huge success right out of the gate.
Andy is also the author of Content Chemistry, a beautiful and comprehensive book on content marketing that doubles as his business card when he goes to meet clients. Andy shares how his agency used education to teach his way into landing client work.