Clienting #8: The Client Journey with Jared Correia

Published: April 2, 2018, 12:22 p.m.

In this episode, Gyi and Kelly talk with Jared Correia of Red Cave Law Firm Consulting about Using Technology to Build Your Client Journey. We had a great time and got into some really great discussions on how to improve your intake process and use social media in a more effective and time efficient way. 

We discussed: 

  • What is the Client Journey (or Quest)? 
  • Optimizing your intake process and make sure to create multiple contact opportunities with potential and current clients.
  • Stay in touch with your clients, follow up every 6 weeks, even after the case is closed. 
  • Develop and use templates or follow-up strategy. Write it down and perfect it before you set up automation in your CRM or practice management software. 
  • An email drip campaign can be very effective in maintaining a connection to potential clients. 
  • Automate your social media posts using Hootsuite, Raven tools, Tweet deck or others.
  • Look into Zapier plugins that can connect your CRM or practice management software with your website intake forms or chatbots.