Podcasts Other Clienting: Digital Legal Marketing
Clienting: Digital Legal Marketing

Clienting: Digital Legal Marketing

58 episodes

Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.

Podcasts

Clienting #56: Kay Van Wey on National PR and Dr. Death

Published: April 13, 2020, 11 a.m.
Duration: 34 minutes 46 seconds

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Clienting - COVID-19 Special

Published: March 31, 2020, 5:44 p.m.
Duration: 39 minutes 50 seconds

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Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder

Published: March 30, 2020, 11 a.m.
Duration: 37 minutes 7 seconds pushed through the firm
  • Share your Why?
  • March of Dimes, Family team, 
    • TV Appearances
  • Building an interest base in Alabama
    • Rotary, MADD, sports
      • Trash Pandas
  • Local links/SEO
    • Rocket City Moms

Other shows that you can hear Mo talk about his "Why's" and marketing efforts.

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Clienting #54: Megan Zavieh on Ethics, Technology & Marketing

Published: March 16, 2020, 11 a.m.
Duration: 42 minutes 14 seconds

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Clienting #53: Marco Brown on Finding the Money to Market

Published: March 2, 2020, 11 a.m.
Duration: 38 minutes 44 seconds

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Clienting #52: Josh Gerben on Learning to Market His Law Firm

Published: Feb. 17, 2020, noon
Duration: 46 minutes 37 seconds

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Clienting #51: 2020 Legal Marketing Trends

Published: Feb. 10, 2020, noon
Duration: 50 minutes 16 seconds

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Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!

Published: Jan. 27, 2020, noon
Duration: 36 minutes 15 seconds

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Clienting #49: Erin Gerstenzang is back to discuss the future!

Published: Jan. 6, 2020, noon
Duration: 34 minutes 30 seconds

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Clienting #48: Allison Shields and the 2019 ABA Marketing Survey

Published: Dec. 23, 2019, noon
Duration: 43 minutes 35 seconds

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Clienting #47: Raif Palmer on The Human Side of Client Experience

Published: Dec. 9, 2019, noon
Duration: 39 minutes 2 seconds

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Clienting #46: Gyi and Kelly discuss the 2019 Clio Trends Report

Published: Nov. 11, 2019, noon
Duration: 31 minutes 52 seconds

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Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online

Published: Oct. 28, 2019, 11 a.m.
Duration: 37 minutes 49 seconds

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Clienting #44: Delisi Friday, In-House Legal Marketer

Published: Oct. 14, 2019, 11 a.m.
Duration: 36 minutes 18 seconds

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Clienting 43: Travis Patterson talks Inside Out Marketing

Published: Sept. 30, 2019, 11 a.m.
Duration: 36 minutes 15 seconds

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Clienting #42: Tech Tools For Marketing

Published: Sept. 16, 2019, 11 a.m.
Duration: 42 minutes 28 seconds

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Clienting #41: Gyi & Kelly Talk Outreach, Links, and HARO

Published: Aug. 12, 2019, 11 a.m.
Duration: 38 minutes 52 seconds

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Clienting #40: Ben Sessions Knows Technical SEO

Published: July 29, 2019, 11 a.m.
Duration: 39 minutes 55 seconds

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Clienting #39: Melissa Emery on Marketing A PI Firm, Differently

Published: July 15, 2019, 11 a.m.
Duration: 27 minutes 30 seconds

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Clienting #38: Gyi & Kelly on Links, Links, Links

Published: July 1, 2019, 11 a.m.
Duration: 33 minutes 14 seconds

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Clienting #37: Erin Gerstenzang on Building A Practice with Public Speaking

Published: June 17, 2019, 11 a.m.
Duration: 54 minutes 52 seconds

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Clienting #36: Taymoor Pilehvar on Attracting Influencers

Published: May 20, 2019, 11 a.m.
Duration: 34 minutes 21 seconds

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Clienting #35: Joseph Wilson On Instagram for Client Development

Published: May 6, 2019, 11 a.m.
Duration: 34 minutes 17 seconds

Gyi Tsakalakis and Kelly Street were joined by Joseph Wilson, an Atlanta-based trial attorney who uses Instagram for client development.

Joseph Wilson is a personal injury trial attorney at JL Wilson Trial Law, and specializes in motor vehicle collision cases, trucking collisions, as well as negligent security cases. 

Joseph started his law firm in January 2018 and as a bootstrapping entrepreneur-attorney, was looking for methods to inexpensively promote his law firm and cases. As a young lawyer, he turned to a method that was familiar to him, Instagram and Facebook.

Joseph was a lead lawyer on the case against the "Rapping Doctor" and utilized the PR from that case to promote his law firm and help find other potential clients who may have been affected.

He takes the approach of educator and shares his knowledge and life on his online social media profiles. He does not use his posts as outright advertisements but as "added value" for his followers and potential clients. He strives to make his posts authentic and engaging for followers, to stand out from what people think about lawyers.

Joseph understands that plaintiff's attorneys may have a bad reputation, so he purposefully shows his family and lifestyle in his profile. This helps potential clients see him as a father, husband, and generally kind, hardworking person, instead of the typical hard-hitting personal injury attorney.

Instagram bio tip: Write out your particular practice areas in your bio, because the general public may not understand what "personal injury" or "trial lawyer" means. Listing out "car accidents, slip-and-fall, medical malpractice" is much more meaningful to non-lawyers.

Where does Joseph find the time to cultivate his online marketing? Priorities. He begins each day with social media marketing and a calendar appointment on Thursdays to post legal tips, PR videos, and more. 

Is Joseph actually getting clients from his efforts on Instagram? Yes! In the last year, 20-25 at least. When he posts verdicts or legal tip posts, he gets Direct Messages from potential clients.

Hashtag use: Joseph uses relevant hashtags and tags his location as Georgia, but finds that pictures and informative captions are more meaningful than specific hashtags.

The JL Wilson website has a feature using "Click to Facetime" that allows potential and current clients to use Facetime instead of face-to-face meetings or consultations and giving another access option.

For his short time in solo practice, Joseph has a great review profile built up online. He encourages clients to leave reviews easily with email links and more. His web design and marketing company, Moxster, aggregated his reviews on his website to make sure potential clients would see their social proof and be assured of his expertise.

Joseph is working on creating a Rolodex of professionals, building a referral network and help other business people, using genuine reciprocity. He cares a lot about the law of reciprocity.

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Clienting #34: Aastha Madaan On A 100% Virtual Practice

Published: April 22, 2019, 11 a.m.
Duration: 41 minutes 34 seconds

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Clienting #33: Justie Nicol on Tech Tools for Client Development

Published: April 8, 2019, 11 a.m.
Duration: 46 minutes 7 seconds

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Clienting #32: Wayne Pollock on PR for Lawyers

Published: March 25, 2019, 11 a.m.
Duration: 46 minutes 54 seconds

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Clienting #31: Yev Muchnik, Blockchain Lawyer

Published: March 11, 2019, 11 a.m.
Duration: 34 minutes 20 seconds

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Clienting #30: 2019 Marketing Trends

Published: Feb. 11, 2019, noon
Duration: 48 minutes 44 seconds

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Clienting #29: Will Hornsby on Legal Ethics and Going Solo

Published: Jan. 28, 2019, noon
Duration: 45 minutes 4 seconds

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Clienting #28: Shreya Lay on Marketing Your Firm, Your Way

Published: Jan. 14, 2019, noon
Duration: 43 minutes 4 seconds

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Clienting #27: Gyi & Kelly take Guest Questions

Published: Dec. 31, 2018, noon
Duration: 52 minutes 43 seconds

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Clienting #26: Avoid the Pitfalls of Video Podcasting w/Rob Schenk

Published: Dec. 17, 2018, noon
Duration: 40 minutes 13 seconds

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Clienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm

Published: Dec. 3, 2018, noon
Duration: 37 minutes 41 seconds

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Clienting #24: Chris Gober on Marketing a Niche Practice

Published: Nov. 19, 2018, noon
Duration: 35 minutes 20 seconds

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Clienting #23: Greg Siskind Literally Wrote the Book on Legal Marketing

Published: Nov. 5, 2018, noon
Duration: 44 minutes 28 seconds

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Clienting #22: Erin Levine Talks Freemiums and Providing Value

Published: Oct. 22, 2018, 11 a.m.
Duration: 39 minutes 51 seconds

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Clienting #21: Gyi & Kelly talk Voice Search

Published: Oct. 8, 2018, 11 a.m.
Duration: 34 minutes 33 seconds

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Clienting #20: Tom Fox on Building A Solo Practice 25 Years Into Your Career

Published: Sept. 24, 2018, 11 a.m.
Duration: 40 minutes 1 second

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Clienting #19: Social Media & Transparency w/Janine Sickmeyer

Published: Sept. 10, 2018, 11 a.m.
Duration: 26 minutes 3 seconds

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Clienting #18: Keith Lee talks Online Lawyer Networking

Published: Aug. 27, 2018, 10 a.m.
Duration: 34 minutes 56 seconds

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Clienting #17: Data-Based Legal Marketing w/Patrick Palace

Published: Aug. 13, 2018, 11 a.m.
Duration: 33 minutes 54 seconds

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Clienting #16: All Your SEO Questions, Answered

Published: July 30, 2018, 11 a.m.
Duration: 34 minutes 9 seconds

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Clienting #15: Values-Influenced Marketing with Jordan Couch

Published: July 16, 2018, 11:30 a.m.
Duration: 33 minutes 59 seconds

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Clienting #14: Text Messaging and Marketing with Marshall Lichty

Published: July 2, 2018, 11:30 a.m.
Duration: 37 minutes 28 seconds

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Clienting #13: Niches, customer service, and music festivals with Jason Beahm

Published: June 18, 2018, 11:30 a.m.
Duration: 35 minutes 29 seconds

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Clienting #12: 10 Years of Marketing Mistakes I Made So You Don’t Have To w/Alex Barthet

Published: June 1, 2018, 4:59 p.m.
Duration: 40 minutes 12 seconds

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Clienting #11: Developing Your Brand with Julie Tolek

Published: May 14, 2018, 11 a.m.
Duration: 38 minutes 53 seconds

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Clienting #10: How Lawyers Can Use Video w/Nicole Abboud

Published: April 30, 2018, 11 a.m.
Duration: 23 minutes 34 seconds

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Clienting #9: Reaching New Clients

Published: April 16, 2018, 11 a.m.
Duration: 27 minutes 8 seconds

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Clienting #8: The Client Journey with Jared Correia

Published: April 2, 2018, 12:22 p.m.
Duration: 29 minutes 13 seconds

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Clienting #5: Marketing to a New Generation (Webinar)

Published: March 22, 2018, 8:12 p.m.
Duration: 37 minutes 44 seconds

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Clienting #7: Small Firm Scorecard with Sam Glover

Published: March 19, 2018, 2:38 p.m.
Duration: 26 minutes 59 seconds

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Clienting #6: The Secrets to Marketing & Automating Your Firm

Published: March 5, 2018, 2:48 p.m.
Duration: 34 minutes 43 seconds

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Clienting Episode #4: Five-Star Customer Service w/John Strohmeyer

Published: Feb. 26, 2018, 3:19 p.m.
Duration: 29 minutes 59 seconds

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Clienting Episode #3: Turning Leads into Clients

Published: Feb. 12, 2018, 3:33 p.m.
Duration: 29 minutes 11 seconds

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Clienting Episode #2: Keywords for "XYZ" Lawyer

Published: Jan. 30, 2018, 8:55 p.m.
Duration: 16 minutes 35 seconds

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Clienting Episode #1: Legal Marketing Trends for 2018

Published: Jan. 12, 2018, 11:02 p.m.
Duration: 38 minutes 27 seconds

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Clienting Intro Episode

Published: Jan. 6, 2018, 5:04 p.m.
Duration: 12 minutes 3 seconds

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