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Published: July 29, 2020, 11 a.m.

One of the\xa0really cool\xa0things that Psychology has to offer is its ability to\xa0help us understand our own behavior.\xa0\xa0

I mean, why is it that some behaviors or habits are relatively easy for us to adopt, while we struggle with others? Why do some behaviors feel more \u201cauthentic\u201d to us, while others feel more fake?\xa0\xa0

What underlies all of that? And, more importantly,\xa0how can we use it to our advantage?\xa0

That is exactly what we\u2019re talking about this week as we chat with\xa0Amy Bucher. Amy holds a Ph.D. in Organizational Psychology and Undergraduate degree in Psychology from Harvard. She\u2019s the author of the book \u201cEngaged: Designing for Behavior Change,\u201d and she is the go-to expert for how to use psychology in the design process.\xa0She uses her expertise in her role at the design firm\xa0Mad*Pow.\xa0

I stumbled upon Amy and her work in a weekly behavioral design email I\u2019m subscribed to, and I instantly knew I had to get her on the podcast. I knew she\u2019d make a great\xa0guest, and\xa0wow did she deliver!\xa0

In her episode we\xa0covered\xa0some amazing topics:\xa0

• How psychology informs the design process and how something called the self-determination theory helps explain our own behavior\xa0
• The\xa0myth between having \u201chigh or low\u201d motivation, and what science tells us instead\xa0
• The role of\xa0authenticity\xa0in happiness\xa0\xa0
• How we can\xa0craft our life in alignment\xa0with who we really are in order to thrive through life\u2019s ups and downs.\xa0

I\u2019m sure you can see why I\u2019m so excited about this interview. I can\u2019t wait for you to meet Amy Bucher!\xa0

If you're interested in Amy's book, visit\xa0http://rosenfeldmedia.com/\xa0and enter the code\xa0PeakMind0720 to get 20% off! (Code expires 8/31/20, so hurry!)

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