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Rahaf Harfoush, researcher, digital anthropologist, and New York Times bestselling author, focuses on the intersections of emerging technology, innovation and digital culture. Throughout her career, she's studied how technology impacts our culture and how it's changing the way we exist in the world. Within her research, Harfoush published Hustle and Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work, which stemmed from her personal experience of burnout. Today, Harfoush shares the impact of how productivity culture affects creatives' workflow. We discuss the creative mindset of if you're not working you're not being productive, everyone's unique creative cycles, optimal flow and performance, and how to know if you're a productive creative. We talk about: A productive creative/creative workers The cycle of creativity Optimal flow/performance Unique creative cycles Productivity culture Burnout How to start getting creative work done