The Man, The Myth, The Mushroom: Storytime with the Founder of Four Sigmatic, Tero Isokauppila Real Chalk #50

Published: Nov. 20, 2018, 12:55 p.m.

b'

Tero Isokauppila knows more about mushrooms than you ever thought possible, and he breaks it all down in ways that the average human can understand. (Don\\u2019t want to be an average human? Start drinking mushroom coffee.) Originally from Finland, Tero has farming and science in his blood, and he brings this heritage to bear in everything he does with his company, Four Sigmatic. It\\u2019s his goal to improve people\\u2019s life quality, using nutrition as a stepping stone to whole-person wellness.

\\xa0

His new book, Santa Sold Shrooms, will be published soon and it will blow your mind. We talk about the origin of the Santa Claus story we know today (hint: it involves psychedelic mushrooms), and dive into the controversial possibility that well-known religions were based on mushroom-induced hallucinations.

\\xa0

Tero explains the meaning of Four Sigmatic, how cordyceps were discovered, and why you shouldn\\u2019t eat raw mushrooms\\u2014using a semen analogy\\u2014as well as how foods become superfoods and why we need to care about eye health. It\\u2019s an info-packed episode that will make you feel smarter before you\\u2019ve even started drinking Lion\\u2019s Mane. Get educated!



Episode Highlights:

2:50 \\U0001f344 Tero\\u2019s origins: degrees, parents, heritage

4:20 \\U0001f344 Why natural supplements don\\u2019t appeal to athletes, but adaptogens are different

7:00 \\U0001f344 Some science-y sh*t about nutrient density, and what \\u201cfour sigmatic\\u201d means

9:10 \\U0001f344 If you give a yak a mushroom...(how cordyceps was discovered)

11:15 \\U0001f344 Why you shouldn\\u2019t eat raw mushrooms (there\\u2019s a sperm analogy in here)

13:15 \\U0001f344 The cure for cancer is...mushrooms??

17:00 \\U0001f344 The new marketing landscape, and how information spreads

18:50 \\U0001f344 The four mushroom pillars

21:40 \\U0001f344 The next uncharted territories: eye health, immunity

28:00 \\U0001f344 The different kinds of magic mushrooms

29:40 \\U0001f344 What we currently know about mushrooms\\u2019 effect on the brain

31:50 \\U0001f344 The evolution of Santa Sold Shrooms

33:40 \\U0001f344 Details and spoilers

35:00 \\U0001f344 What do mushrooms have to do with religion? More than you might think

38:15 \\U0001f344 Rock-, plastic-, and oil spill-eating mushrooms

41:30 \\U0001f344 How a food gets to be super (Tero hates the word \\u201csuperfood,\\u201d by the way)

45:00 \\U0001f344 The Four Sigmatic process, and how to sniff out a bullsh*t product

49:00 \\U0001f344 Don\\u2019t buy protein powder from China.

54:50 \\U0001f344 What a mushroom newbie needs to know

57:00 \\U0001f344 Books and other resources

\\xa0

Enjoy-

Ryan

------------------------------------------------------------------------------

Show notes: http://www.shruggedcollective.com/rc_tero

------------------------------------------------------------------------------

Please Support Our Sponsor:

@BiOptimizer:\\xa0www.BiOptimizers.com/realchalk\\xa0

\\xa0

\\u25ba Subscribe to Shrugged Collective\'s Channel Here

http://bit.ly/BarbellShruggedSubscribe

\\U0001f4f2 \\U0001f3a7 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. \\xa0Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we\'ve created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We\'re also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES \\u25ba http://bit.ly/ShruggedCollectiveiTunes

WEBSITE \\u25ba https://www.ShruggedCollective.com

INSTAGRAM \\u25ba https://instagram.com/shruggedcollective

FACEBOOK \\u25ba https://facebook.com/

barbellshruggedpodcast

TWITTER \\u25ba http://twitter.com/barbellshrugged

\\xa0



'