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It's hard to remember a time before Instagram, but Dennis (@denheen) and Kelsey (@thedailykelsey) built their online training business the old-fashioned way (through Facebook and email). They took a chance, came up with a catchy name, HIIT Burn (@hiitburn), and the rest is laid out in detail for you in this episode. In their case, big risks and some smart marketing led to big rewards\u2014it's a classic tale of entrepreneurship gone right, and you know that's Real CHALK's brand of protein powder.

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Picking a great name, staying true to your brand, ad campaigns, the next big social media platform, and why haters should make you happy\u2014if it's business- or marketing-related, we cover it. We also talk about Kelsey's experience with anorexia and how she's using her journey to recovery to help her clients understand the role that mindset plays in living a healthy lifestyle. In an oversaturated market, it's authenticity that draws people to your brand, and it doesn't get more real than this.

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We switch to more lighthearted topics from there, like how brushing your teeth can earn you thousands of dollars, getting ripped like Brad Pitt in Fight Club, and why I've been posting proposal videos on my Instagram (sorry, you'll have to listen to find out the answer to that one \U0001f609). You just never know where this episode will go next\u2014but I know where I'm going, and that's the Bahamas! DM or email me your podcast guest requests!

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-Ryan

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1:30 \U0001f525 The HIITBurn story

7:45 \U0001f525 The biggest obstacle, and how to overcome it: Don't get stuck on having a perfect business plan

10:00 \U0001f525 Adapt or die\u2014the game is always changing

13:00 \U0001f525 Catering to your audience for better reception

17:00 \U0001f525 Anticipate needs, but test your ideas

20:45 \U0001f525 Kelsey's anorexia story: just a little bit better

25:00 \U0001f525 Implementing personal experience in nutrition programs, and how to avoid triggers

30:00 \U0001f525 Mindset matters, your weight affects your brain, and EDs don't discriminate

34:00 \U0001f525 New obstacles: testing, spreading core message, delegating

35:30 \U0001f525 Let go of the things that don't feel true to yourself or your brand

36:30 \U0001f525 Programming is a struggle. Even when you're awesome at it.

39:30 \U0001f525 Don't start all over, just change the name\u2014marketing strategy is key

41:45 \U0001f525 What's next for HIITBurn?

44:30 \U0001f525 Ad campaigns: actually useful? How do you grow if your audience is tapped?

49:45 \U0001f525 Do it anyway\u2014the videos that do the best are the ones you look the worst in. Don't question it.

51:00 \U0001f525 The principles don't change\u2014why you don't need to chase the next big thing

54:15 \U0001f525 Do what works. Facebook? Email? Instagram? Stick with it.

58:45 \U0001f525 Ryan's prediction: YouTube is going to dominate everything.

1:01:00 \U0001f525 Haters are people too: if your comments aren't 50% hate, you're doing it wrong.

1:05:30 \U0001f525 What do Dennis and Kelsey do for fun?

1:10:30 \U0001f525 Where to find the HIITBurn guys

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Show notes: http://www.shruggedcollective.com/rc-hiitburn

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. \xa0Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

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