YLR: Consumer Protection 101 -- Unfair Competition

Published: Aug. 5, 2020, 4:26 p.m.

California's Unfair Competition Laws protect consumers and competitors alike by addressing such things as unlawful or fraudulent business acts or practices, unfair, deceptive, untrue or misleading advertising, and related practices. Some practices are obvious such as lying in ads or bait and switch, while others more subtle such as securing your automobile purchase against your home rather than the car. How does a consumer -- or a competitor -- know when he/she has been victimized by such unfair