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Four year entrepreneur and global coffee trend expert, Max Feber, joins Gregg Garrett to discuss his company, BRUW, and his experience with creating a product, launching a company, pitching on Shark Tank, and receiving investment and advice from experienced leaders like Mark Cuban. Max discusses how surrounding himself with people who give him pointed feedback \\u2013 both good and bad - are the gifts of his learning process and says the secret to motivating high-potential GenZ-ers like himself is to give them a lot of responsibility and room to succeed. Max even lets us in on how the best advice he has received from his most well-known mentor came in simple a package \\u2013 a three word text.

Max Feber is a Shark Tank featured entrepreneur who invented a new way to make cold brew coffee when he was only 15. He is the CEO of BRUW.

Segment 1: Intro, Background, and Forming a firm.

1:17\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 The new opportunity for cold brew is emerging.

2:46\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 How Max turned his love for coffee into a passion for the industry.

4:45\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 What led to the invention of the BRUW filter and its debut on Shark Tank.

5:57\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 The mind of a maker led to the creation of a product.

8:44\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Combining education with entrepreneurship \\u2013 Max\\u2019s continued education journey at Babson College.

Segment 2: Brave Leadership & the \\u201cTop Three\\u201d

9:22\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Max\\u2019s Top Three: His Parents (David Feber & Susan Feber) \\u2013 Try without worrying about failure.

11:49\\xa0\\xa0\\xa0\\xa0\\xa0 Max\\u2019s Top Three: Startup Business Contacts (Hanson Grant) \\u2013 Not all advice has been useful but it all has been appreciated.

15:50\\xa0\\xa0\\xa0\\xa0\\xa0 Max\\u2019s Top Three: Mark Cuban (his team and his portfolio) (Website. Blog. Twitter.)

18:15\\xa0\\xa0\\xa0\\xa0\\xa0 The best advice Max has received from Mark Cuban? \\u201cDo it personally\\u201d.

Segment 3: Disruption in Industry

22:30\\xa0\\xa0\\xa0\\xa0\\xa0 Millennials and GenZ-ers buying \\u201cindie\\u201d products is disrupting industries.

25:15\\xa0\\xa0\\xa0\\xa0\\xa0 Two additional trends impacting industries: At-home \\u201cmaking\\u201d and sustainability concerns.

27:56\\xa0\\xa0\\xa0\\xa0\\xa0 How BRUW is harnessing the subscription model with a product that doesn\\u2019t require frequent ordering.

Segment 4: Needed Capabilities

30:27\\xa0\\xa0\\xa0\\xa0\\xa0 The importance of finding the right partners to scale: \\u201cPartners that are small-er and growing and understanding what it is like to grow are really valuable partners for us.\\u201d (BRUW Partner: SR Injection Molding)

35:05\\xa0\\xa0\\xa0\\xa0\\xa0 The benefit of being hands-on with partners: Being agile and able to pivot immediately to do something different. (BRUW fulfillment center: Selery)

40:04\\xa0\\xa0\\xa0\\xa0\\xa0 Becoming your class\\u2019s case study \\u2013 Professor Brad Johnson.

Segment 5: Wrapping Up

41:30\\xa0\\xa0\\xa0\\xa0\\xa0 BRUW\\u2019s next step \\u2013 consumer expansion and new distribution models.

44:10\\xa0\\xa0\\xa0\\xa0\\xa0 Max\\u2019s advice for those employing individuals like Max (GenZ-ers): \\u201cGive us freedom\\u201d.

47:57\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cEntrepreneurship does not function within a bureaucracy.\\u201d

50:44\\xa0\\xa0\\xa0\\xa0\\xa0 Follow BRUW on social platforms and check out Cold Brew Season to keep up on products, promotions, and news.

Contact Max / BRUW:

• Max\\u2019s LinkedIn
• Max\\u2019s Twitter
• Max\\u2019s Instagram: @MaxBFeber
• Max\\u2019s Email
• BRUW\\u2019s Website
• BRUW\\u2019s Blog
• BRUW\\u2019s Instagram: @BRUWcoffee

Contact Gregg:

• Gregg\\u2019s LinkedIn
• Gregg\\u2019s Twitter
• Gregg\\u2019s Bio

Contact CGS Advisors:

• Website
• LinkedIn
• Twitter