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During this episode, You Me and Your Top Three host, Gregg Garrett, speaks with Larry Freed, CEO Give and Take, Inc.. Larry is a multi-time CEO who utilizes the concepts from Adam Grant\\u2019s best-selling book Give and Take to scale businesses. He speaks about SaaS businesses and partnering with academic institutions and their PhDs to create unique and valuable business opportunities. Larry dives deep into the knowledge collaboration capability and the art of encouraging people to invest in one another by giving and seeking help; deepening relationship trust. And, of course, Larry shares his top three \\u2013 ranging from his spouse and three sons, to leadership teams who built trust and support to win together, to ultra-smart experts that define industry segments via the seeds that grow into businesses. Finally, Larry shares the secret to deep relationships \\u2013 being brave enough to ask for help.

Larry is the CEO of Give and Take Inc., a company that was co-founded by Adam Grant (Wharton), Wayne Baker (Univ. of Michigan) and Cheryl Baker.\\xa0 Give and Take provides solutions that help organizations improve knowledge collaboration, foster a culture of generosity and improve engagement.\\xa0 The Reciprocity Ring is a dynamic, face-to-face exercise where groups learn to bring the \\u201cpay-it-forward\\u201d concept into action and practice.\\xa0 Givitas is a purpose-built, knowledge collaboration platform that can scale across an organization that makes it easy to ask for and give help every day, while fostering a giving culture and providing equal access to community knowledge and experiences.

Larry\\u2019s background includes being the co-founder and CEO of ForeSee, the leader in customer experience analytics.\\xa0 He led the company from inception (2001) to successful exit in 2013, returning over 22 times the capital invested in the business. \\xa0After the exit at ForeSee, Larry advised, mentored and consulted with early stage and growth stage technology companies.\\xa0 He also served on the board of directors of various tech companies. Earlier in his career, Larry also had executive leadership roles at Compuware (Vice President) and Bank One (CTO).\\xa0

Larry has authored two books, Managing Forward and Innovating Analytics.

Segment 1: Overview

1:14\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 The three types of relationships: Takers, Matchmakers and Givers (Adam Grant Give and Take \\u2013 Book)

3:19\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Larry Freed \\u2013 CEO. Investor. Mentor. (Give and Take, Inc. ForeSee. 2nd Stage Partners. Wolverine Venture Fund. Compuware.)

Segment 2: The \\u201cTop Three\\u201d \\xa0

5:39\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Larry\\u2019s \\u201cTop Three\\u201d: Former and Current Colleagues \\u2013 people you rely on to \\u201chelp you go\\u201d. (Cia McCaffrey. Don Morrison. Mitchell Cohen. Dave Jansen.)

7:02\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cIf tech doesn\\u2019t work, the company doesn\\u2019t work.\\u201d

\\xa09:20\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 The importance of the \\u2018people person\\u2019.

11:30\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cDon\\u2019t tell me what you think I want to hear because that is a waste of our time. Tell me what I don\\u2019t know. Tell me what you think I don\\u2019t want to know.\\u201d

14:31\\xa0\\xa0\\xa0\\xa0\\xa0 Larry\\u2019s \\u201cTop Three\\u201d: Co-founders, Board Members and Investors \\u2013 Know what you know; know what you don\\u2019t. Knowledge, expertise, and brilliance. (Claes Fornell. Wayne Baker. Cheryl Baker. Adam Grant.)

16:44\\xa0\\xa0\\xa0\\xa0\\xa0 How to create a Board of Advisors. (Pete Karmanos. Scott Johnson.)

19:43\\xa0\\xa0\\xa0\\xa0\\xa0 What drives satisfaction in sales? Accentuating the positive but not embellishing.

23:12\\xa0\\xa0\\xa0\\xa0\\xa0 The pattern of tech transfer, etc.: \\u201cThe key is to always understand what [the professors] role will be.\\u201d

\\xa028:29\\xa0\\xa0\\xa0\\xa0 Larry\\u2019s \\u201cTop Three\\u201d: Family \\u2013 wife, three sons and the extended family \\u2013the support to work the enormous amount of hours.

30:58\\xa0\\xa0\\xa0\\xa0\\xa0 Engaging children in the world of business.\\xa0\\xa0

Segment 3: Industry Disruption & Transformation \\xa0

34:48\\xa0\\xa0\\xa0\\xa0\\xa0 The core focus of Give and Take, Inc \\u2013 boosting performance and building culture.

40:37\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cI would have thought that getting people to give help would have been harder than getting people to ask for help. It\\u2019s the complete opposite.\\u201d

43:10\\xa0\\xa0\\xa0\\xa0\\xa0 The request must be SMART 1) Smart. 2) Meaningful. 3) Actionable. 4) Real .and 5) Time Boxed.

44:54\\xa0\\xa0\\xa0\\xa0\\xa0 Not trying to recreate other solutions \\u2013 complimentary to other solutions.

48:51\\xa0\\xa0\\xa0\\xa0\\xa0 Purposeful Networking \\u2013 \\u201cBuild a relationships because I\\u2019ve asked for something and you\\u2019re going to help me with it.\\u201d

50:00\\xa0\\xa0\\xa0\\xa0\\xa0 Micro-mentoring: \\u201cDon\\u2019t ask them to be your mentor, ask them for help.\\u201d \\u2013 Adam Grant

53:47\\xa0\\xa0\\xa0\\xa0\\xa0 Hint: \\u201cStart asking for help...most people want to give if it is easy to give.\\u201d

57:22\\xa0\\xa0\\xa0\\xa0\\xa0 AI and the knowledge collaboration industry.

Segment 4: Leadership & Wrapping Up

1:01:12\\xa0 \\u201cLeadership is setting a vision and leading by example.\\u201d

1:01:47\\xa0 Piece of advice to leaders: Ask for help.

1:02:32\\xa0 Stay in touch with Larry via LinkedIn or email (larry.freed@giveandtakeinc.com). Visit\\xa0 Givitas.com or GiveandTake.com for more information on Give and Take, Inc.

Contact Larry Freed:

• Larry\\u2019s LinkedIn
• Larry\\u2019s Email

Contact Gregg Garrett:

• Gregg\\u2019s LinkedIn
• Gregg\\u2019s Twitter
• Gregg\\u2019s Bio

Contact CGS Advisors:

• Website
• LinkedIn
• Twitter