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In this episode, Gregg shares his thoughts about SEO \\u2013 from trying to get to the top of \\u2018that\\u2019 list, to getting more eyeballs from your customers, to positioning your content ahead of your competition. He then speaks to an expert in the SEO space, Deepak Shukla, the founder and CEO of Pearl Lemon, an agency that\'s growing out of the UK to help companies do this globally. Deepak speaks about his unique journey of getting to the space. Of course, he speaks about his top three \\u2013 from his father, to his partner, to his group of friends. And you have to hear what he has to say about how the secret to success may actually be mind-numbing consistency. All this and more!

About deepak shukla

Deepak Shukla is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London. He\'s featured in Forbes, TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more. When he\'s not running his agency, you\'ll find him running marathons (33 so far), completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny.

Show Highlights

Segment 1: Overview & Introductions

1:05\\xa0\\xa0\\xa0\\xa0\\xa0 Looking at SEOs from the perspective of an election

5:22\\xa0\\xa0\\xa0\\xa0\\xa0 Introducing Deepak

7:00\\xa0\\xa0\\xa0\\xa0\\xa0 Deepak\\u2019s background

9:34\\xa0\\xa0\\xa0\\xa0\\xa0 Getting started in the SEO space

9:23\\xa0\\xa0\\xa0\\xa0\\xa0 Pushing through personal tragedy

Segment 2: The Top Three

10:29\\xa0\\xa0 Deepak\\u2019s \\u2018Top Three\\u2019 starts with his Dad

13:40\\xa0\\xa0 Mind numbing consistency a key to success

16:44\\xa0\\xa0 Application of Pearl Lemon lessons to life

19:40\\xa0\\xa0 Deepak continues his \\u2018Top Three\\u2019 with his partner, Daniela Colognesi

21:19\\xa0\\xa0 Knowing your \\u2018why\\u2019

25:39\\xa0\\xa0 Meeting Daniella

27:33\\xa0\\xa0 Deepak wraps up his \\u2018Top Three\\u201d with Robin Luc Oppenheim

Segment 3: Learning about the business: what is SEO?

33:33\\xa0\\xa0 Going in depth: what is SEO?

37:17\\xa0\\xa0 Finding success in SEO

42:09\\xa0\\xa0 Convincing people of the craft: how do you get someone to invest in SEO?

43:02\\xa0\\xa0 Getting creative: how to get customers to pay for your work

47:44\\xa0\\xa0 Impact of AI in the SEO market

Section 4: Wrapping Up

52:11 Stay in touch with Deepak on LinkedIn and his company\\u2019s website!

53:31: Parting lesson: give good feedback

Additional Information

Contact:

Deepak\\u2019s LinkedIn

Pearl Lemon Website

Contact Gregg Garrett:

• Gregg\\u2019s LinkedIn
• Gregg\\u2019s Twitter
• Gregg\\u2019s Bio

Contact CGS Advisors:

• Website
• LinkedIn
• Twitter