Podcasts Other You, Me, and Your Top Three Mobility as a Disruptor to Retail and More (wsg Jeff Cripe)

Mobility as a Disruptor to Retail and More (wsg Jeff Cripe)

Published: Nov. 13, 2019, 11 a.m.

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During this episode, You Me and Your Top Three host, Gregg Garrett, speaks with Jeff Cripe, Founder and CEO of Cargo \\u2013 a fast moving company on a rocketship-style path to success. Jeff is a 30 under 30 award recipient from Forbes and, in just a few years\\u2019 time, he has founded a company, created a new category, raised over $40 million of capital, and successfully partnered with almost every name brand consumables company worldwide. During the discussion, Jeff shares the secrets of growing a business by recognizing and solving problems for emerging industries before the leaders of those industries even know they exist. Jeff also shares his top three \\u2013 from seasoned deal makers who helped him learn that the art of deal making may be his super power, to venture psychologists, to day-to-day experts who help guide operations and new segment creation. Finally, you have to hear what Jeff has to say about how leaders need to know how to fill their gaps.

About Jeff Cripe

After graduating from Yale, Jeff became an early team member at Birchbox, then a founding Ecommerce team member at Christie\'s where he helped build the world\\u2019s leading online art platform. In 2015, Jeff joined Loehmann\'s Advisory Board to relaunch the discount fashion icon as an online-only retailer after it was purchased out of bankruptcy by a hedge fund. In 2016, Jeff founded Cargo, the leading provider of in-car services to the rideshare economy. Based in NYC, Cargo is venture-backed by $40MM from leading VCs and strategic partners including Founders Fund, Coatue, Techstars Ventures, and Kellogg\'s eighteen94 capital. Jeff was selected for Forbes 30 Under 30 and Ad Age 40 Under 40 for his work on Cargo. Outside of work, he is on the Executive Board of Project Art and is an amateur paleontologist credited with the discovery of new species of tyrannosaur.

Show Highlights

Segment 1: Overview

1:28\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Balancing fundraising with operating in the startup landscape.

5:04\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Jeff Cripe: An expert at deal making. (Yale. Birchbox. Christie\\u2019s Auction House. Cargo.)\\xa0

6:24\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 The rise of Cargo: $40 million in venture capital. (Founders Fund. Detroit Venture Partners. Fontinalis Partners.)

8:20\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Cargo: an overall fleet monetization platform for rideshare that helps drive better profitability for rideshare partners. (Uber.)

Segment 2: The \\u201cTop Three\\u201d \\xa0

12:11\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cNobody is good at everything. The best sign of a good leader, and the highest indicator of success,\\xa0 is someone who knows what their strengths are. But also knowing what your gaps are.\\u201d

15:10\\xa0\\xa0\\xa0\\xa0\\xa0 Jeff\\u2019s \\u201cTop Three\\u201d: Emil Michael \\u2013 Thinking of the business at the 30,000 ft level (executive strategist). (Uber. DiDi. Yandex. Softbank)

18:30\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cIt\\u2019s about liking and having alignment with the person on the other side of the table.\\u201d

22:33\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cYou\\u2019ve gotta load the board with chess pieces early on because you\\u2019re going to have to sacrifice some of those pieces.\\u201d

26:04\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cMy biggest regret is not trying to start a business sooner.\\u201d

28:46\\xa0\\xa0\\xa0\\xa0\\xa0 Jeff\\u2019s \\u201cTop Three\\u201d: Dmitry Shevelenko \\u2013 day-to-day operational counselor.

34:24\\xa0\\xa0\\xa0\\xa0\\xa0 Jeff\\u2019s \\u201cTop Three\\u201d: Greg Arrese \\u2013 deal psychologist and founder therapist.

35:30\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cA no is a no. But it isn\\u2019t a no forever, it is a no for now.\\u201d

38:39\\xa0\\xa0\\xa0\\xa0\\xa0 You have to ask \\u2013 what will get an investor to a yes.

46:14\\xa0\\xa0\\xa0\\xa0\\xa0 Jeff\\u2019s \\u201cTop Three\\u201d: Dave Yang \\u2013 steering the ship. (Facebook. Snapchat. Reddit.)

Segment 3: Industry Disruption & Transformation \\xa0

51:03\\xa0\\xa0\\xa0\\xa0\\xa0 Cargo\\u2019s businesses \\u2013 retail and product placement.

52:48\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201c[Rideshare companies] need to monetize their fleet more effectively.\\u201d

55:18\\xa0\\xa0\\xa0\\xa0\\xa0 The impact of autonomous vehicle on Cargo.

Segment 4: Wrapping Up

58:34\\xa0\\xa0\\xa0\\xa0\\xa0 Hints to leaders: \\u201cYou\\u2019re always going to have fires burning. As CEO you need to figure out what to put out and what to keep burning.\\u201d (Master of Scale Podcast.)

1:00:03\\xa0 Hint to leaders: Hire an executive coach (when you can afford it).

1:01:52\\xa0 Stay in touch with Jeff Cripe and Cargo!

Additional Information

Contact Jeff Cripe:

Contact Cargo:

Contact Gregg Garrett:

Contact CGS Advisors:

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