Letting a Tiger Out of Her Cage (wsg Renee Rouleau)

Published: Sept. 22, 2021, 10 a.m.

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Letting a Tiger Out of Her Cage: Ren\\xe9e Rouleau, CEO and President of Renee Rouleau Skin Care, joins host Gregg Garrett for a discussion on successfully pivoting and scaling a company from a brick-and-mortar service model to a direct-to-consumer product delivery model. Of course, she speaks about her top three including her late husband who she learned business and life lessons from before and after his passing, a daredevil who challenges her to enjoy the fruits of her labor, her EO buddy who helps her reflect on decision making, and her COO who helps her solve complex problems. And you have to hear what she has to say about scrutinizing every opportunity and her \\u201c3am test\\u201d.

About Ren\\xe9e Rouleau

Beauty entrepreneur, Ren\\xe9e Rouleau established her namesake brand 25 years ago as an extension to her lifelong passion for skin care. From her early days starting as a celebrity esthetician, up to today where she leads the Austin-based, 100% Founder-owned Ren\\xe9e Rouleau Skin Care brand, Ren\\xe9e has always had an exceptional way of connecting with her clients.

As the\\xa0creative force behind\\xa0Ren\\xe9e Rouleau Skin Care, Ren\\xe9e is quoted throughout top national media outlets, has created several award-winning skin care formulas based on her philosophy of "nine different skin types" and is a favorite brand of beauty editors and celebrities. Her popular blog offers\\xa0tips on every skin care topic and is the go-to for skincare enthusiasts seeking healthy, beautiful skin. Ren\\xe9e has prioritized responsible business practices throughout her career and is a well-respected leader for how to run a thriving organization. Today, she is extremely proud of her brand\\u2019s recent acknowledgment as \\u201cA\\xa0Best Place to Work\\u201d by\\xa0Austin Business Journal\\xa0in 2020.

Show Highlights

During this episode:

Finding your path to the end customer [0:56]

Welcome guest, Ren\\xe9e Rouleau [3:20]

The \\u201cTop Three\\u201d

Her Late Husband: Brought business and life lessons from a different perspective [5:52]

The importance of trust [11:47]

Who will answer your call at 3am? Those are the key people [12:24]

Her friend, Nik Zoylinos: The daredevil who pushes her to continue to be brave [13:58]

The art of being a bravery catalyst \\u2013 letting the tiger out of her cage [17:59]

Amy Power: Practicality in decision-making [24:21]

The shift from brick-and-mortar to direct-to-consumer [27:49]

Curtis Schuttinger: Keeping her focused on the important items [35:29]

Transformation & Disruption

Tying personality to successful roles [41:32]

The differentiator of Ren\\xe9e Rouleau \\u2013 the importance of personalization [47:39]

Celebrating recent successes (Inc Magazine article) [52:26]

You have to hear this\\u2026

Scrutinize every opportunity before saying yes [53:23]

Follow Ren\\xe9e\\u2019s blog, Instagram, and the company\\u2019s Instagram [56:08]

Additional Information

Contact Ren\\xe9e Rouleau:

Contact Gregg Garrett:

Contact CGS Advisors:

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