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During this episode, You, Me, and Your Top Three host and CGS Advisors CEO, Gregg Garrett, speaks with Marcus Heitmann, General Manager and Vice President Digitalization & Connected Car, SAIC Volkswagen. Marcus is a global expert in connected automotive and mobility and is one of the few people who have spent time on both the \\u2018internet\\u2019 and \\u2018things\\u2019 sides of the IoT business. Marcus is a global IT expert and speaks to the similarities and differences of connected industries across the globe. And, of course, he speaks about his Top 3 \\u2013 ranging from outside of industry experts who have helped him to think different, to seasoned company executives who teach him how to navigate strategies to increase transformation success, to close family members who keep his feet planted while his brain may be up in the sky. And you have to hear what Marcus has to say about competing in the Chinese market.

Dr. Marcus Heitmann is General Manager for Digitalization and Connected Car at SAIC Volkswagen in China, responsible for the brands Audi, Skoda and Volkswagen. Previously he was responsible for VW\\u2019s connected car program worldwide since 2012, supporting in various management positions the digitalization and transformation of the company enabling it to become an excellent service provider. Prior to that he was Director Innovation and Business Development at Deutsche Telekom Laboratories in Berlin and the Silicon Valley for the topics Automotive, Machine-to-Machine Communication (M2M) and Smart Grid. He has been an entrepreneur and founder of an IT security company and received his PhD in economics on the topic of IT security. Marcus combines digitalization, new business models, telematics, IT and IT security through +20 years of professional experience and has a strong record of combining engineering and business expertise with customer and product orientation.

Segment 1: Overview

1:09\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 IoT is at the heart of the Connecting World. (Learn more by read Competing in the Connecting World)

3:13\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Leaders of the future will have a foot in each camp of IoT.

6:02\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Marcus Heitmann: From social sciences and marketing to the leading edge of Connected Vehicle.\\xa0 (Deutsche Telekom. SAIC Volkswagen.)

Segment 2: The \\u201cTop Three\\u201d \\xa0

11:00\\xa0\\xa0\\xa0\\xa0\\xa0 Marcus\\u2019 \\u201cTop Three\\u201d: Oliver Diener \\u2013 providing insights on general management and the connect car.

13:38\\xa0\\xa0\\xa0\\xa0\\xa0 Defining the mindset people need for an agile organization.

18:12\\xa0\\xa0\\xa0\\xa0\\xa0 Marcus\\u2019 \\u201cTop Three\\u201d: Axel R\\xfcb \\u2013\\xa0 the importance of analytics, understanding intentions, and navigating the Volkswagen cosmos.

23:06\\xa0\\xa0\\xa0\\xa0\\xa0 People management should not be seen as a distraction \\u2013 it is worth the investment of time.

\\xa024:37\\xa0\\xa0\\xa0\\xa0 Marcus\\u2019 \\u201cTop Three\\u201d: Klaus Heitmann and Ulrike Schneider \\u2013 the outside-industry perspective and people management.

27:22\\xa0\\xa0\\xa0\\xa0\\xa0 A trend: Leaders surround themselves with fantastic people, but also with people who will ground them.

29:27\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cIf you\\u2019re not close with a parent or a spouse [who will be direct and honest], give someone else the license to play that role for you.\\u201d

Segment 3: Industry Disruption & Transformation \\xa0

31:05\\xa0\\xa0\\xa0\\xa0\\xa0 To understand the future of the Mobility industry, it is important to look outside the industry.

35:30\\xa0\\xa0\\xa0\\xa0\\xa0 CES will give you hints for the future, but are not the future. The people there are more important than the technologies.\\xa0

36:47\\xa0\\xa0\\xa0\\xa0\\xa0 The Chinese Market: Understanding and designing to differences.

39:27\\xa0\\xa0\\xa0\\xa0\\xa0 Technology usage in the Chinese market \\u2013 payment, facial-recognition, and more.

41:40\\xa0\\xa0\\xa0\\xa0\\xa0 Is the Chinese market the example of how other markets will adopt technology?

44:40\\xa0\\xa0\\xa0\\xa0\\xa0 Transformation of the automotive industry. \\xa0

47:38\\xa0\\xa0\\xa0\\xa0\\xa0 Hint to leaders: \\u201cTake half of a day off every month and sit at home with large pieces of paper/whiteboard and think about all the things you have done and what you will do in the next few months.\\u201d

50:57\\xa0\\xa0\\xa0\\xa0\\xa0 Hint to leaders: \\u201cIf you\\u2019re in digital transformation, always think about what is the reason for this transformation. If you\\u2019re answer is profit, you are doing something wrong.\\u201d

52:28\\xa0\\xa0\\xa0\\xa0\\xa0 The impact of automotive on the future of other industries.

57:04\\xa0\\xa0\\xa0\\xa0\\xa0 The integration of mobility and insurance/healthcare.

Segment 4: Leadership & Wrapping Up

59:57\\xa0\\xa0\\xa0\\xa0\\xa0 What makes a great leader? \\u201cStepping down from the old, top-down leadership approach.\\u201d

1:01:50\\xa0 Stay in touch with Marcus via LinkedIn.

Contact Marcus Heitmann:

• Marcus\\u2019 LinkedIn

Contact Gregg Garrett:

• Gregg\\u2019s LinkedIn
• Gregg\\u2019s Twitter
• Gregg\\u2019s Bio

Contact CGS Advisors:

• Website
• LinkedIn
• Twitter