BROADCASTS.com

b'

George Baker gives us an in-depth walkthrough of his journey from his early beginnings as employee of his family business to entrepreneur, to making incredible strides in the parking tech industry. George presents key details surrounding his parking operation, technology company, ParkHub and the evolution of shifting from consumer business model to enterprise. George concludes with talking through each of individuals who played an incredible role in making certain he led with a \\u201cFailure is not Final\\u2026\\u201d mindset and a tenacity to build and propel with vision.

George Baker has nearly 17 years of hands-on experience in the parking industry. He prides himself on deep domain knowledge of both transient and event-based parking.\\xa0 He has built a company that bridges mobility and real estate by providing a comprehensive suite of services that transforms parking operations to a value added service for his clients. In order to consistently exceed customer expectations in the event-parking space, ParkHub provides logistics and occupancy management services, as well as cutting edge insights into the operations. Truly George is reshaping the parking universe, one satisfied customer at a time.

Intros and Background

3:52\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 From family business and back again: George\\u2019s background and journey in the industry and leveraging technology to disrupt dyslexia

Segment 1: Forming a firm.

10:00\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 How and why George built a business in parking reservations (B2C).

18:49\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 How George made the shift from B2C to B2B.

Segment 2: Disruption in Industry & Needed Capabilities

21:16\\xa0\\xa0\\xa0\\xa0 \\xa0George explains how \\u201cdata is the new oil\\u201d, the launch of ParkHub and how it caters to a convenient,\\xa0 customer experience.

25:18\\xa0\\xa0 \\xa0\\xa0What does industry collaboration look like and what are some key capabilities?

33:47\\xa0\\xa0\\xa0\\xa0\\xa0 George\\u2019s tips to other entrepreneurs on team building and making the vision plain.

Segment 3: Brave Leadership & the \\u201cTop Three\\u201d

39:45\\xa0\\xa0\\xa0\\xa0\\xa0 George recognizes his personal advisors, those both inside and outside his industry.

• Shepherds and brings about a deep mobility perspective
• Gregg Garrett
• Fits the ideal client profile
  • Craig Courson
• Futuristic thinker that bridges real estate and parking
  • Elie Finegold
• General Advisor
  • Jason Story

47:39\\xa0\\xa0\\xa0\\xa0\\xa0 How does George lean on his advisors for bravery?

Wrapping Up

50:29\\xa0\\xa0\\xa0\\xa0\\xa0 What piece of advice does George want to share?

49:35\\xa0\\xa0\\xa0\\xa0 \\xa0ParkHub news & How to stay in touch

About ParkHub: parkhub.com

Contact George:

• LinkedIn
• baker@parkhub.com

Contact Gregg:

• Gregg\\u2019s LinkedIn
• Gregg\\u2019s Twitter
• Gregg\\u2019s Bio

CGS Advisors:

• Website