Franchising a Lifestyle (wsg Andrew McCuiston)

Published: Oct. 23, 2019, 10 a.m.

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During this episode, You Me and Your Top Three host, Gregg Garrett, speaks with Andrew McCuiston, President of Goldfish Swim School Franchising, LLC \\u2013 one of the country\\u2019s fastest growing franchise brands. Andrew discusses how franchising allows brands to scale through partnerships with like-minded business owners and shares why he and his business partners believe that their company is an Amazon-proof business. Andrew discusses the unique leadership culture he and his business partners have developed and how it is likely due to the fact that all three of them are Division 1 NCAA athletes and captains of their respective teams. Andrew speaks about his top three including his brother, his former boss, spiritual and business service leaders, and advisory board members. Finally, Andrew shares advice about envisioning a lifestyle, building it for yourself, and scaling it for others to live along with you.

About Andrew McCuiston

Since 2008, Andrew McCuiston has served as the President and Integrator for Goldfish Swim School Franchising, LLC.\\xa0 Opening the first franchise location in 2009, the Goldfish system has grown to over 90 locations across the US and Canada with\\xa0more than120 schools in development. System-wide, there are over 4,500 staff and 135,000 students in the water\\xa0week after week.\\xa0

As the Integrator, Andrew\\xa0manages the leadership team\\xa0who provide comprehensive services and support to the franchisees in areas of development, construction, finance, operational support, technology, curriculum development and marketing.\\xa0 He is also responsible for the\\xa0business plan for current development and future growth and spend a significant amount of time building relationships with franchisees.

Andrew and his family live in Birmingham, Michigan and\\xa0he\\xa0spends his free time with his children, enjoying food, skiing and traveling.

Show Highlights

Segment 1: Overview

1:20\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 The battle at the top.

4:22\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Goldfish Swim School: 100 locations, 51 staff that train, coach, and support franchisees, and 130,000 students enrolled across 26 states in two countries.

5:59\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Andrew\\u2019s path to Goldfish (Niagara Bottling, LLC. University of Denver.)

Segment 2: The \\u201cTop Three\\u201d \\xa0

12:45\\xa0\\xa0\\xa0\\xa0\\xa0 Andrew\\u2019s \\u201cTop Three\\u201d: Chris McCuiston \\u2013 Athletics. Character. Morals. Values.

XXX ROBERT WOLF

16:13\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cSurround yourself with people who will give you free advice.\\u201d (Albion College. Bill Payne - Amway.)

18:30\\xa0\\xa0\\xa0\\xa0\\xa0 Andrew\\u2019s \\u201cTop Three\\u201d: Ashley Dorna \\u2013 Operational excellence. Structuring a leadership team.

21:03\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cLive your values to live the life you want.\\u201d

25:06\\xa0\\xa0\\xa0\\xa0\\xa0 Andrew\\u2019s \\u201cTop Three\\u201d: Clint Dupin \\u2013 Speaks life into Andrew. The importance of reciprocal relationships. (Kensington Church. Eastown Church.)

28:30\\xa0\\xa0\\xa0\\xa0\\xa0 Andrew\\u2019s \\u201cTop Three\\u201d: Mark Burzych \\u2013 Examining every angle when looking at something.

31:51\\xa0\\xa0\\xa0\\xa0\\xa0 Andrew\\u2019s \\u201cTop Three\\u201d: Gino Wickman \\u2013 Business Coach. Talk about the uncomfortable.\\xa0 (EOS Process.)

35:26\\xa0\\xa0\\xa0\\xa0\\xa0 How athletics drives leadership: Discipline. Perspective. Compassion.

Segment 3: Industry Disruption & Transformation \\xa0

38:18\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cWe\\u2019re in the business to teach water safety to children and teach them how to be safer in and around the water.\\u201d

41:26\\xa0\\xa0\\xa0\\xa0\\xa0 The Industry is growing.

42:59\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cThere are certainly ways to use technology in the future to edge ourselves in front of competition.\\u201d

44:14\\xa0\\xa0\\xa0\\xa0\\xa0 Franchising \\u2013 the decision and the process.

49:26\\xa0\\xa0\\xa0\\xa0\\xa0 The skill of partnering.

52:25\\xa0\\xa0\\xa0\\xa0\\xa0 Goldfish Swim School: Leading the swim school category.

54:28\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cEverything comes from the parent influence on children.\\u201d

57:26\\xa0\\xa0\\xa0\\xa0\\xa0 The Amazon-proof business.

Segment 4: Wrapping Up

1:00:51\\xa0 Advice for leaders: Read Patrick Lencioni\\u2019s The Five Dysfunctions of a Team.

1:01:50\\xa0 Contact Goldfish Swim School and Andrew. (Franchise Details. Website.)

Additional Information

Contact Andrew McCuiston:

  • Andrew\\u2019s LinkedIn
  • Andrew\\u2019s Email: andrew@goldfishfranchise.com

Contact Goldfish Swim School Franchising:

  • Goldfish Swim School Franchising Website
  • Goldfish Swim School Franchising LinkedIn
  • Goldfish Swim School Franchising Twitter
  • Goldfish Swim School Franchising Instagram

Contact Gregg Garrett:

Contact CGS Advisors:

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