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Launching an Enterprise Innovation Capability: Arthur Ordu\\xf1a, an enterprise innovator, joins host Gregg Garrett for a discussion on his experiences leading innovation initiatives at Avis and ADT. Arthur of course shares his Top Three who include his wife, an advisor to the board at Google, a screen writer, a former Fortune 500 CEO, and an entrepreneur. And you must hear what he says about the intersection of curiosity and creativity. \\xa0
Arthur Ordu\\xf1a is an accomplished senior leader with a unique track record of launching innovative new products and technologies across diverse industries and developing and launching disruptive new businesses and partnerships for entities ranging from early-stage start-ups to Fortune 500 public companies. He has successfully led high-profile initiatives across the embedded real-time software, satellite television and cable broadband, broadcast and digital advertising, smart home security and automation, and global automotive and transportation mobility industries.
Since December 2020, he has become:
Prior to his advisory roles, he was Executive Vice President and Chief Innovation Officer of Avis Budget Group, a Fortune 500 global provider of mobility solutions, from 2016 until the end of 2020. In this role, he was responsible for leading global innovation, product, and technology for ABG\\u2019s consumer and commercial fleets of more than 700,000 vehicles. He also led digital transformation for business and leisure customer cloud and mobile platforms across all of the Company\\u2019s brands and regions. He also negotiated and managed new technology partnerships and investments to position ABG as a leader in new connected mobility and transportation.
Before joining Avid Budget Group, he served as Chief Innovation Officer for The ADT Corporation from 2012 until 2016, where he was responsible for architecting and building the strategic roadmap, delivery platform and products for residential and commercial customer solutions, leading digital business and customer transformation, and positioning ADT as a partner of choice for key technology companies. Prior to joining ADT, he was a founder of Canoe Ventures, LLC, a joint venture focused on interactive television and targeted advertising owned by the top six U.S. cable companies, where he served as Chief Technology Officer and then Chief Product Officer. Previous to Canoe, he was the SVP of Product & Technology for Bright House Networks, at the time the 6th largest MSO in the U.S. He was also VP of Product and Marketing for Canal+ Technologies U.S. as a part of Vivendi-Universal, and also held senior product management roles in the embedded software industry at Wind River Systems, ISI and Microwave Systems.
Prior to technology and media, he began his career as the Managing Editor of Cityview, the weekly alternative newspaper in Des Moines, Iowa.
Mr. Ordu\\xf1a has a Bachelor of Arts degree from Cornell University. He also attended the MFA Graduate Program for Dramatic Writing at New York University\\u2019s Tisch School of the Arts.
During this episode:
Chief Innovation Officer: The coolest job at a company [0:56]
Welcome guest, Arthur Ordu\\xf1a [5:07]
Breaking down the role of a Chief Innovation Officer [8:55]
The \\u201cTop Three\\u201d
Hilary Brown: Arthur\\u2019s wife who is insightful, direct and a rock for him [16:12]
Marwan Fawaz: Arthur\\u2019s friend and mentor who taught him how to ask any question [20:30]
Frank Pugliese: Arthur\\u2019s oldest friend who brings wonderful perspective and the creative lens [27:07]
Larry De Shon & Naren Gursahaney: Arthur\\u2019s former bosses who he\\u2019s proud to have worked for and have as a mentors and friends [36:50]
Transformation & Disruption
Newlab: A disruptive and pioneering technology accelerator [46:68]
Visit newlab.com in learn about openings and apply for the mobility studio [52:40]
A focus for Newlab on electrification and the challenges of it [53:20]
You have to hear this\\u2026
\\xa0Arthur\\u2019s tip: Identify the hardest thing for the next day and do it first [57:26]
Contact Arthur Ordu\\xf1a:
Contact Gregg Garrett:
Contact CGS Advisors:
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