Digital Marketing During Disruption (wsg Brenda Meller)

Published: April 1, 2020, 2:14 p.m.

b'

During this episode, You, Me, and Your Top Three host and CGS Advisors CEO, Gregg Garrett, discusses how CEOs may be able to take a lesson from government during this pandemic. He then welcomes Brenda Meller, Chief Engagement Officer at Meller Marketing. Brenda is a social media marketing expert who shares how to unlock the power of LinkedIn to grow your network. Of course, Brenda speaks about her \\u2018Top Three\\u2019 ranging from her closest family members who keep her true to herself and cheer her along the way, to vendors who go beyond being just vendors, to a services company she leans on to help her find efficiencies to scale. And you have to hear what she has to say about being brave and putting yourself out there to succeed in social media.

About BRENDA MELLER

Once upon a time, I hated speaking in front of people. Then, I realized I needed to figure out how to get comfortable with it to move up in my career.\\xa0 In 2006, I joined LinkedIn and developed a knack for helping others unlock the power of this amazing professional networking site. Fast forward to 2020 and now as an independent marketing consultant, I\'ve trained thousands of individuals, corporate teams, conference attendees, executives, sales people, and marketers how to unlock the power of LinkedIn. PLUS: I also give away a pie to one lucky attendee every time I present. 2020 has already been an A-M-A-Z-I-N-G year at Meller Marketing. And if you\'re looking to ROCK on LinkedIn, I\'d love to help YOU. www.linkedin.com/in/brendameller

Show Highlights

Segment 1: Overview

0:54\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Learning from the government: the importance of changing policies.

5:10\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Brenda Meller \\u2013 helping business and individuals unlock the power of LinkedIn. (Meller Marketing)

Segment 2: The \\u201cTop Three\\u201d

7:40\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Brenda\\u2019s \\u2018Top Three\\u2019: Chris Meller \\u2013 supporting the career pivots.

10:45\\xa0\\xa0\\xa0\\xa0\\xa0 Becoming an entrepreneur.

13:15\\xa0\\xa0\\xa0\\xa0\\xa0 Brenda\\u2019s \\u2018Top Three\\u2019: Susan Schmidt \\u2013 providing guidance in growing a business.

16:27\\xa0\\xa0\\xa0\\xa0\\xa0 Brenda\\u2019s \\u2018Top Three\\u2019: LegalShield Attorneys \\u2013 having peace of mind in the evolution of business.

18:20\\xa0\\xa0\\xa0\\xa0\\xa0 Brenda\\u2019s \\u2018Top Three\\u2019: Tina Marie Wohlfield, Lee Meadows, Sandy Harvey, Cathy Mott, Laura Rolands\\xa0 \\u2013 providing expertise.

Segment 3: Disruption & Transformation

22:43\\xa0\\xa0\\xa0\\xa0\\xa0 The right approach is to always think about the \\u2018what ifs\\u2019.

25:35\\xa0\\xa0\\xa0\\xa0\\xa0 The importance of marketing during the COVID-19 pandemic.\\xa0

28:07\\xa0\\xa0\\xa0\\xa0\\xa0 Disruption to the digital marketing space.

31:22\\xa0\\xa0\\xa0\\xa0\\xa0 The importance of \\u2018the face\\u2019 in connecting,.

Segment 4: Leadership & Wrapping Up

34:52\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cThis is going to be a time period that defines leaders.\\u201d

37:46\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cWe need to be authentic and genuine as leaders. True leaders are willing to bear their soul a little bit.\\u201d

41:47\\xa0\\xa0\\xa0\\xa0\\xa0 Hint: How leaders can let their guard down.

45:25\\xa0\\xa0\\xa0\\xa0\\xa0 Hint to leaders: Go to LinkedIn and show you\\u2019re human (and tag Brenda in your post!).

48:10\\xa0\\xa0\\xa0\\xa0\\xa0 Reach out to Brenda to increase your LinkedIn presence and join Brenda\\u2019s weekly webinar!

50:30\\xa0\\xa0\\xa0\\xa0\\xa0 Keep in touch and \\u201cStay positive \\u2013 this too shall pass.\\u201d

Additional Information

Contact Brenda Meller:

Contact Gregg Garrett:

Contact CGS Advisors:

'